Mass Market

 

 

 

 

Mass Market

 

mass market

Off-price retailers that account for approximately 10-12 percent of all woman's

 

apparel sales. These retailers offer merchandise purchased as closeouts from branded

 

manufacturers ranges from designer to budget. Example of these stores are: Marshall's, TJ

 

Maxx, Daffy's, Ross Stores, Dress Barn, and Century 21.