Contemprary Fashion



Sportswear that appeals to the widest audience, with fabrics used ranging from $4-$12per yard.


The look is not too trendy and the customer is not overly status conscious. She prefers value and


price to paying a lot for a "designer label." This customer is usually 18 and up; the average price


of a jacket is $150 - $225. These lines are sold mostly in department stores and sometimes in


their own free-standing stores. Examples include Leon Max, Calvin Klein (not Collection), Liz Claiborne, Carole Little, Jones New York and Evan Picone.