Bridge/Better

 

 

 

Bridge/Better Market

A sportswear line that target a broader audience than designer. This a category of a second lines of " designers collections" (bridge).

 

 

Bridge Target age is 20 to 50, designer used fabric 5$ to 20$ price range and jacket might retail for $250 to

 

$450 dollars. These clothing can be found in department store such as Macy's, Bloomingdale's,

 

Sak's, and Nordstrom. Example of a bridge line is DNKY, CK, RRL and Anne Klein two. Example of

 

better line is Ellen Tracy, Adrienne Bittadini and Tahari.