Bridge/Better Market

A sportswear line that target a broader audience than designer. This a category of a second lines of " designers collections" (bridge).



Bridge Target age is 20 to 50, designer used fabric 5$ to 20$ price range and jacket might retail for $250 to


$450 dollars. These clothing can be found in department store such as Macy's, Bloomingdale's,


Sak's, and Nordstrom. Example of a bridge line is DNKY, CK, RRL and Anne Klein two. Example of


better line is Ellen Tracy, Adrienne Bittadini and Tahari.